Professional Business Marketing Manager

  • Sony Electronics
  • France
  • Nov 08, 2017
Full time Business Development Management Sales

5 Jobs

Job Description:

Key Responsibilities & Scope For Decision Making


Strategy: Develop relation and business with professional customers 

  • Identify key stake holders / key influencers
  • Identify & evaluate business opportunity & size and priorities of activities
  • Identify key touch points for professional customers through all channels 

(Agencies / Events / Dealers / Corporations / B2B etc) 

  • Engagement: with professional customers
  • Become direct contact point for professional and agencies
  • Organize necessary events / participate to social networking
  • Manage local ambassador program in collaboration with existing structure
  • Long term relation-ship:
  • Visit / contact regular base those key touch points
  • Build individual trust relation with professional photographers
  • Engage with B2B / create relation of trust and ensure to open doors to those touch points
  • Participate to build data base of contacts & prospects
  • Develop Sony professional user’s visibility through marketing activities, customers social networks.
  • Store fairs: Lead, organise, execute store fair events
  • Organize & drive professional photographer related store fairs
  • Initiate and EXECUTE workshop program by ambassador / professional photographers to photo hobbyist in store / house fairs / photo shows
  • Professional service:
  • Take leadership of pro-service in country
  • Take responsibility of promoting service / recruiting key influencers
  • Communicate with local repair center / store touch points
  • Take leadership on service evolution (new touch points / service visibility branding etc)


Qualifications & Experience

  • Top of the game in photography, optics, lenses, professional photographic products
  • Knowledge of professional photographer environment / behaviour (from being a pro photographer or by previous experience involving professional photographer relationship)
  • Experience or strong knowledge of service, ideally professional photographer service. Understanding of service quality
  • Knowledge of the Digital Imaging industry is a strong advantage.
  • Working experience in photographic industry of 8 years minimum
  • Experience in public presentations and social networking
  • Experience professional camera brand or associated professional accessories or systems

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