Market Research Manager

  • Beam Suntory
  • Frankfurt, Germany
  • Nov 02, 2017
Full time Management Marketing

5 Jobs

Job Description:

Role Mission

This position is responsible for analyzing category, brand and competitors performance based monthly panel data in order to identify growth opportunities for Beam Suntory. The Market Research Manager will be responsible for analyzing category, brand and competitors’ performance based monthly panel data in order to identify growth opportunities for Beam Suntory and support brand marketing and sales teams in driving the business.

 

Job Responsibilities:

• Analysis of category, brand and competitors’ performance based monthly panel data in order to identify growth opportunities 

• Support Management Team, Marketing and Sales with regard to retail and consumer panel related questions 

• Secure ongoing monthly reporting based on panel data including commentaries and derivation of recommendation 

• Work closely together with market research institutes (especially The Nielsen Company and GfK)

• Support set up and usage of the Beam data warehouse with regard to panel data 

• Build close relationship to Marketing-, Sales-, International Consumer Insights Teams as well as Channel Manager

• Utilize excellent technology and analytical skills to work effectively with different internal and external data bases, such as Nielsen Nitro, GfK, SimIT, Metro Scanner data, Payback, Fokus and others.

 

Qualifications & Experience 

Education- University degree in business – MBA or equivalent / Masters Degree

Years of experience- min. 2-4 years working within market research & Data Analysis 

 

Additional qualifications desired:

Excellent analytical skills, strong business acumen, strong communication and presentation skills, fluent English and German. 

Organizational Behaviors

The Organizational Behaviors are standardized and based on our “How” expectations.

• Entrepreneurial Approach

• Creating Innovative Solutions

• Beating the Competition….Together

 

Competencies – Role Specific & Leadership 

Role Specific Competencies

Attention to detail

Goal & results oriented

Communication/Inform/Presentation skills

Problem solving/Resolution

Strategic thinking

 

Leadership Competencies

• Builds a winning team 

• Inspires engagement, passion and performance

• Thinks and acts like an owner

• Delivers impactful results with integrity

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