The Local Marketing Manager is in charge of developing the BoConcept brand locally in close collaboration with our franchisees. The objective is to increase the awareness and preference of BoConcept with predefined segments to ensure significant traffic for physical stores as well as to develop their online sales.
The candidate knows his / her working environment perfectly; he / she mastered the classic market and social media / digital tools. He / she already has a network of national, regional or local partners in major metropolises in France with whom he / she could benefit from the strengths of the BoConcept brand to establish innovative collaborations in order to offer a program of actions impacting to our franchisees. Through a similar experience of min. 5 years with a renowned brand, he / she perfectly knows how to support the stores by setting up a framework of work oriented on dialogue, management of priorities and ambition. With experience, strong marketing and communication skills as well as fluency with the numbers, he / she will be the daily support to the franchisees to guarantee a dynamic and flourishing activity.
You have a professional appearance, an influential personality and you master French and English perfectly.
You must use your experience to achieve good traffic results.
You are entirely dedicated to the growth support of store sales (launch new stores and comparable stores) and you are guarantee that the communication budget of the stores will be respected
You have an excellent knowledge of the world of retail / sustainable product sales.
You master the establishment of a "brand" ideally with a brand internationally renowned and / or another brand franchise.
You are able to bring your expertise on store management in terms of increasing the visibility of a store in its local environment.
You are an expert in the various media and help stores to manage their relationships with local media providers.
You have a perfect understanding of the BoConcept marketing issues at the local and national level as well as the implementation of the campaigns.
You are actively involved in the strategy and the execution of the national media actions in support of the success of our franchises at the local level.