The Trade Partner Activation Executive (TPP and Advocacy Executive) is responsible for understanding trade partner needs in tradition channels, and developing new digital solutions in order to create advocacy behinds our Tobacco and next generation brands for the cluster.Driving innovation and identifying new opportunities through digital & activation platforms to drive channel advocacy with trade partners and provide support and insights to operational teams.
This role will involve working with the activation team and the wider SMO department to support business initiatives and business priorities as part of the business planning and the cluster Activation strategy.
Development of Cluster and market trade partner programmes across multiple channels
Creation of platforms and tools, developed in line with the sales cycle process and supporting execution team activity
Responsible for linking with teams and coordinating support across departments involved in the rollout of developments to TPP
Coordinate field force engagement and project/work groups
Understand trade partner needs
Establish channel opportunities and demands
Work and projects completed in a timely manner and communicated effectively to all relevant stakeholders
Manage agencies and any remote/ 3rd party teams
Manage budgets effectively and plan activity according to spend
Co-ordinate insights and understand what will drive advocacy
Identify points of differentiation against competitors and commercial impact on RTM
Define proposed value proposition for customer groups/panels
Skills & Experience:
Able to understand strategy and commercial agendas and translate this into executional messages and plans
Innovative & creative thinker
Able to take complex information and translate this into audience specific messages presented in a simple and concise manner
Tenacious in achieving the desired outcome
Able to create new processes with clear outcomes
Able to prioritise a demanding workload directly
Thinks beyond the obvious and is able to consider impact of changes
Able to understand the dynamics of working within the field force
See opportunities to develop existing technology and push the functionality of this to engage the users
Translate information in new and engaging ways which appeal to a wide audience in a variety of ways
Understands visionary, auditory and kinaesthetic learners and how to adapt information for all
Has a solid CRM, digital and technological understanding which enables them to see opportunities to bring messages to life through gamification, interactivity and videos
Analysing plans, identifying opportunities and able to create solutions
About Imperial Tobacco
Imperial Tobacco, part of the FTSE 30 company Imperial Brands PLC, is a global business with a challenger mindset, big ambitions and bigger opportunities. Our roles are broad, our people are diverse, and our industry is complex and exciting.
We offer our consumers comprehensive brand choice through a leading portfolio of cigarette, cigar, fine tobacco and papers and tubes brands.
We’re proud of our success and excited about the future; the strength of our brands, our geographic diversity and the talents of our dynamic people are a winning combination for generating high-quality growth in the years ahead.
Of course, we wouldn’t be where we are without the commitment and dedication of our people. Are you ready to take up the challenge and join them? Bring it on!